I’m Lovin’ It! By registering a domain name (and presumably some other social engineering), an environmental activist gets himself on stage to present at a games conference as a representative of McDonald’s.

“Today I’m going to tell you the story of a game so serious that it changed the direction of a company,” Shimery-Wolf said. “And I’ll also talk about an even more serious game – the game we’re all playing with the future of the world.”

Shimery-Wolf then went on to talk about the dire consequences of global warming.

Environmentalist Pranksters Pose As McDonald’s Execs At Corporate Game Conference [Network Computing]